By Mark Myers
As you may know, a historic event is occurring on Kickstarter – one that has me very excited. For those that haven’t heard, there’s currently a push to fund a Veronica Mars movie. Writer/creator Rob Thomas – not the lead singer of Matchbox 20 – opened the Kickstarter on March 13th with a message from him and Kristen Bell, who masterfully played the lead role of teenage private eye, Veronica. The initial goal was $2 million dollars, which was met in less than a day, and their stretch goal of $3 million was surpassed the next day. As of the moment I write this post, the current total is a little more than $3.3 million, and could possibly be near $4 million by the end of the day.
Why is a Veronica Mars movie so important? Well, there are many reasons.
Since her departure after three seasons in 2007, the character of Veronica is one that’s not too prevalent on today’s TV shows. She’s a strong, independent young female that every teenage girl should look up to especially nowadays. And the beauty of the character, and the way she’s portrayed by Bell, is that she’s also very believable in the tender moments, which added to her strength, not weakened it. Veronica was the definition of a three-dimensional character, and the type that I hope my two nieces look up to as they grow up. With the release of a movie, it allows girls who were too young during the show’s run to become fans and adopt her as a role model.
Aside from the personal reasons I have about the project, the ambitious nature of this Kickstarter intrigues me the most. The majority of fundraising drive goals for films usually have a high-end of somewhere in the hundreds of thousands, not the multi-million dollar price tag that Thomas was asking. He hinged his financing on the idea that there were enough fans of Veronica Mars – affectionately known as Marshmallows – to reach his unprecedented goal. He was right and then some.
Full disclosure, as a fan of Veronica Mars, I backed this film as soon as I heard about it. I’m excited about seeing the cast back together and hope that they do the series justice. Thomas’s goal should be to reach the level that Joss Whedon did when he ended cult favorite, Firefly, with the feature film, Serenity. The latter was one of the best sci-fi movies of the past decade. It’s a daunting task to satisfy every fan’s expectations over the past six years in a two-hour movie, but if anyone’s structure is made for the transition, it’s Veronica Mars.
If you haven’t already, and are a fan of the show or a fan of strong female characters, I recommend donating because the more money collected, the more likely that the movie will be at the level of Whedon’s classic. As with most Kickstarters, there are rewards for donating that range from a copy of the shooting script to a private screening in your local movie theater, and many more that are either simple or extravagant. The rewards begin at $10, but you can donate as little as a dollar if you want. Hopefully, Thomas’s effort, and his trust in the fan base, will inspire creators of other beloved series that ended too soon to create similar fundraisers. I’m looking at you, Paul Feig (Freaks and Geeks).